by Elizabeth Phillips | Sep 1, 2026 | Social Media, Social Media Marketing Tips, Uncategorized
Take a quick scroll through the social media accounts of a few B2B companies and you’ll probably notice a pattern. B2B social media marketing has a tendency to look very professional, but unfortunately, that can also mean very predictable. Stock photo.Company...
by Shannon Loy | Oct 22, 2025 | Social Media, Uncategorized, Video Tips
Let’s be honest: your social feed is a battleground. Attention spans are short, competition is fierce, and algorithms? They have opinions. If you’ve noticed that your well-designed static posts aren’t pulling the engagement they used to, you’re not alone. In the...
by Shannon Loy | Sep 26, 2025 | Social Media, Social Media Marketing Tips, Uncategorized
If you’ve been managing your business’s social media for a while, chances are you’ve run into this frustrating scenario—one that perfectly highlights the organic vs paid reach dilemma. You post something you’re really proud of—maybe it’s a heartfelt customer...
by Shannon Loy | Jul 20, 2025 | Social Media, Social Media Marketing Tips
At The Social Ginger, we hear it all the time: “We’re too small to think about social media. It won’t make a difference, so why bother.” But here’s the truth: being small isn’t the problem—your strategy is. Or, more pointedly, the complete lack of...
by caroleeshank | Mar 20, 2024 | Social Media
We get it; you’re busy. That’s why making the most of every blog post, video, and graphic is essential for standing out. And where content repurposing comes in—an efficient strategy to extend the life, reach, and ROI of your creative efforts. (And keep you...
