Why use Emoji’s in your social media copy?
10 billion emojis are being sent each and every day, with 95% of internet users having sent an emoji at some point in time. That’s a lot of people for your business to engage with, and you don’t have to be a social media marketing specialist to implement some of these tools!
Increased Engagement Is Effective Social Media Marketing
Hubspot points out that using emojis in a Facebook post can lead to:
- 57% more likes
- 33% more comments
- 33% more shares
This increased engagement can lead to more exposure for your brand and a slew of new people checking out your content. 👍
Hubspot has also found that these emojis drive engagement because of their novelty factor 🙆,🍒,🐠,💃,⛅,💘,💕,💓
The below post is a great example of the advantages of social media marketing! You can see the difference between a post using emojis and a post that doesn’t. The post with all emojis has significantly more engagements than the post with none. 🙌
Using emojis also increases engagement because it reduces the friction to communication. Plain text can seem uptight and professional. Emojis can lower this barrier and open up the dialogue to allow conversation to flow freely. When people feel like they have the room to communicate, without having to abide by a professional standard of speech, they are more likely to engage with your content.
Emoji’s Are a Trendy Social Media Tool
Using emojis is trendy! In 2013 the word emoji was added to the Oxford Dictionary. Which means if the word emoji is popular enough to go in the dictionary it is popular enough to be used in social media copy. 🆒
You can see in this Google trends graph the word emoji has been gaining interest over the past several years. Only for the last 7 years have emojis been widely popular even though they were created by Japanese artist Shigetaka Kurita back in 1999.
Emojis are cool because they unite us. Emojis are one of the few things that are universal and are available to all internet users across all platforms and devices. You can be assured that if you send an emoji with an iPhone, your friend with an Android can still enjoy the emoji. Despite our differences in how we engage with the internet we can stay connected through our use of emojis. 👫👬👭👫👬👭👫👬👭
Did you know the 2018 emoji of the year is 🤔 – the thinking face.
Emoji’s Help to Stop The Scroll
You want to catch people’s eyes and the way to do that is with compelling imagery.
Why compelling imagery? Humans have the capacity to process visuals 60K times faster than text. Meaning, customers are going to understand the message you are trying to give faster than if you just use text. You only have a few seconds to get people’s attention to what you are trying to say. Make it count! ⏳
Our brains consider emoji-faces to be equivalent to looking at a human face. Meaning these images are easier and quicker for our brains to process, and in turn means people are going to pay more attention to them. This stops the scroll because people respond to faces more than any other category.😁
IMPORTANT TO NOTE… you don’t want to stop the scroll because of a NSFW (Not Safe For Work) emoji. Check out this post that points out some of the inappropriate meanings of emojis so you can be sure to avoid a miscommunication! 😱
It’s A Good Marketing Plan To Break Up Copy
Continuous text can be hard to read, can be strenuous on eyes, and can lose readers attention quickly. It can also be daunting to see there is a lot of text to read. 👓
By using emojis to break up copy you give readers eyes a break. You can also regain readers attention because, again, people like looking at images more than they like to look at long paragraphs. This technique also makes the reading easier for people to digest.
Implementing Your New Social Media Strategy
These are just some of the reasons why using emojis can be helpful when creating content. You don’t have to be heavy handed when using emojis, but incorporating them should become a part of the strategy for your social media marketing business. 👌
Further Reading / Resources
Blog Contribution Written by The Social Ginger Team Member, Stephanie Eldridge
November 30, 2018