The Social Ginger’s social media marketing experts have a wide range of career experience. From business marketing, sales, public relations, journalism to owning small businesses, they’ve seen social media evolve from the very beginning. They truly “get it” and will partner with you to help grow your business.


Read more

Our team will work with your business each day to make sure that your online marketing strategy is getting in front of your target audience. One of the ways we do this is by customizing your marketing and social media plan to work for your business and your budget. We consider all marketing options available, your individual goals, your type of business and then move forward with executing your plan.  

Our strategic approach could include posting on a regular basis to your social media platforms (Facebook, Twitter, Instagram, LinkedIn and YouTube), putting together a solid content marketing and blog posting strategy, and running Facebook, Instagram or LinkedIn advertising. Ultimately, our goal is to make your company stand out through social networking.




We Specialize in Building Brands Through Social Media.

Shannon Loy of the Social Ginger

Shannon Loy

CEO / Founder

Founder and CEO Shannon Loy is more than our fearless leader, she also serves as an ingenious coach, mentor and teacher for her clients…and her team. Shannon didn’t grow up thinking that she’d run a social media agency one day, but she knew (from the time she watched the 80s film “Kidco”) that she’d create her own business and help her clients make an impact on the world. 

Read more

What you don’t know about Shannon though will astound you. Did you know that she was a Maryland Distinguished Scholar in the Arts? Or that she got a scholarship for her clarinet skills? Or what about the fact that she Minored in Saxophone during college? These are all things Shannon keeps on the down-low because she is one of the most humble people you’ll meet. (We had to make her post this bio)
Aside from a wide-range of artistic skills, her musical background fostered her organizational skills, her self-drive and the open-minded way that she searches for solutions with her clients. She self-proclaims “geek status” when discussing how to optimize small businesses over a glass of wine. She’s quite well read in this arena, too, so if you need to know the newest tools and be up to speed on all things social media, check out her LinkedIn articles. And if you need a pep talk to get over your limitations, Shannon is our go-to Ginger. We call her bits of wisdom “Gingersnaps.”

When not in the office, Shannon spends her time with her wife, Carolee; her friends; and her family, and you can often find them on the bike trails of Richmond and beyond. If you’re in search of a bike partner who isn’t afraid to wear those “butt pads” and go the distance, hit her up. Shannon is our Renaissance woman who is always down for dancing to Disco music, exploring something new and bringing businesses to life.

Connect with Shannon on LinkedIn




David Hylton


Take ten steps back and there you will meet David Hylton, our Social Media Manager who’s always looking at the bigger picture. David was the first full-time employee hired by TSG  and it’s not just his loyalty that makes him a keeper; he is our efficient and effective storyteller and his ability to capture the voice and trust of all of our clients is remarkable. 

Read more

When he isn’t creating and executing content for clients, he’s deep in research about social media trends and practices. His time in the news industry has allowed him to be able to switch from task to task with fluidity and ease. Though news will always be a part of David’s life, he’s grateful that his day no longer starts at 4:30am.  If he isn’t working or enjoying time with family you can find him watching late 90s and early 2000s sitcoms, or listening to a Dave Matthews Band cd… yes, he still buys cds, but only for Dave.

Connect with David on LinkedIn



David Hylton, Social Media Manager

Stephanie Eldridge


Combine your high school theatre teacher and Led Zeppelin and you’ve found Stephanie Eldridge, our Social Media Assistant. She’s our old soul who rocks a septum ring and is truly a “Jill-of-All-Trades.”. It wouldn’t be an exaggeration to say she’s also got some charm to

Read more

Stephanie is a lifelong learner and appreciates how much TSG pushes their employees to foster new skills. (Anyone need a Google Ad? Stephanie is on it!)  Her adaptability allows her to thrive in the ever changing social media world as well as provide individualized best practices. She is intuitive and quick to understand not only her client’s pains but also the things that pain her client’s clients! Her positivity and integrity shapes all of her work, but deep down she has a secret she has yet to reveal to her coworkers: She can tap dance!

Connect with Stephanie on LinkedIn




Erin Leigh


Do you ever wonder what’s going on in the minds of others? What secrets, hopes, and dreams are hiding there? Writer Erin Leigh believes those dreams so many of us hold deep inside deserve to be shared with the world. And what better way to do so than through SEO-optimized copy and content?

Read more

With her long-standing love of language, it’s no surprise Erin applies her skills today as a writer and editor, but her journey didn’t start there. As an entrepreneur herself, Erin believes wholeheartedly in the work performed by The Social Ginger’s clients. Pulling from her own business background, she loves telling the stories of entrepreneurs, small business owners, and companies who strive to make a difference in the world. She strives to honor their message and voice with every piece she writes.

When she’s not leveraging her perfectionistic tendencies through writing and editing, you’re likely to find Erin reading Harry Potter, swinging on monkey bars, and spending time with her husband, Kev.

Learn more about Erin on her LinkedIn page

Erin’s favorite emoji is the old-school smiley face ? . Why? Because its nostalgic and predates all the fancy emojis, and it’s super versatile. It’s simple and it makes you smile.

Connect with Erin on LinkedIn

Skip to content