The Social Ginger’s social media marketing experts have a wide range of career experience. From business marketing, sales, public relations, journalism to owning small businesses, they’ve seen social media evolve from the very beginning. They truly “get it” and will partner with you to help grow your business.


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Our team will work with your business each day to make sure that your online marketing strategy is getting in front of your target audience. One of the ways we do this is by customizing your marketing and social media plan to work for your business and your budget. We consider all marketing options available, your individual goals, your type of business and then move forward with executing your plan.  

Our strategic approach could include posting on a regular basis to your social media platforms (Facebook, Twitter, Instagram, LinkedIn and YouTube), putting together a solid content marketing and blog posting strategy, and running Facebook, Instagram or LinkedIn advertising. Ultimately, our goal is to make your company stand out through social networking.




We Specialize in Building Brands Through Social Media.

Shannon Loy of the Social Ginger

Shannon Loy


Founder and CEO Shannon Loy is more than our fearless leader, she also serves as an ingenious coach, mentor and teacher for her clients…and her team. Shannon didn’t grow up thinking that she’d run a social media agency one day, but she knew (from the time she watched the 80s film “Kidco”) that she’d create her own business and help her clients make an impact on the world. 

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What you don’t know about Shannon though will astound you. Did you know that she was a Maryland Distinguished Scholar in the Arts? Or that she got a scholarship for her clarinet skills? Or what about the fact that she Minored in Saxophone during college? These are all things Shannon keeps on the down-low because she is one of the most humble people you’ll meet. (We had to make her post this bio)
Aside from a wide-range of artistic skills, her musical background fostered her organizational skills, her self-drive and the open-minded way that she searches for solutions with her clients. She self-proclaims “geek status” when discussing how to optimize small businesses over a glass of wine. She’s quite well read in this arena, too, so if you need to know the newest tools and be up to speed on all things social media, check out her LinkedIn articles. And if you need a pep talk to get over your limitations, Shannon is our go-to Ginger. We call her bits of wisdom “Gingersnaps.”

When not in the office, Shannon spends her time with her wife, Carolee; her friends; and her family, and you can often find them on the bike trails of Richmond and beyond. If you’re in search of a bike partner who isn’t afraid to wear those “butt pads” and go the distance, hit her up. Shannon is our Renaissance woman who is always down for dancing to Disco music, exploring something new and bringing businesses to life.

Connect with Shannon on LinkedIn




David Hylton


Take ten steps back and there you will meet David Hylton, our Social Media Manager who’s always looking at the bigger picture. David was the first full-time employee hired by TSG  and it’s not just his loyalty that makes him a keeper; he is our efficient and effective storyteller and his ability to capture the voice and trust of all of our clients is remarkable. 

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When he isn’t creating and executing content for clients, he’s deep in research about social media trends and practices. His time in the news industry has allowed him to be able to switch from task to task with fluidity and ease. Though news will always be a part of David’s life, he’s grateful that his day no longer starts at 4:30am.  If he isn’t working or enjoying time with family you can find him watching late 90s and early 2000s sitcoms, or listening to a Dave Matthews Band cd… yes, he still buys cds, but only for Dave.

Connect with David on LinkedIn



David Hylton, Social Media Manager
Melissa Caton

Melissa (aka. Missy) Caton


If there is one thing that years of digital marketing experience have taught Missy, it is the importance of social media. Lucky for her, TSG was the perfect place for her passions for marketing and creativity to collide! An avid reader, Missy loves to scour the interwebs for the latest social media trends, and is always excited to test theories, strategize, or try something new!

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Missy got her start with social media through the music business; promoting artists, festivals, and music education. Now, she is fine-tuning her expertise for a variety of markets and is eager to continue growing your business. Outgoing and a closet goofball, Missy is always down for a good chat and a good laugh! When she’s not geeking out over social, Missy is a proud cat mom, musician, professional Netflix binge-watcher, globetrotter, and can often be spotted among the isles of local thrift stores.

Connect with Melissa on LinkedIn



Mason Flippo

Mason Flippo


Mason Flippo is the newest member on our team, and we are so excited to have his expertise in business, marketing, video, and photography (we got a good one on our team)! Rumor has it he can also play piano by ear so stay tuned for a TSG band. 

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Mason is both incredibly easy going and eager to take on any challenge. His ambition is shown by the fact that he and his friend started a small business his senior year at VCU, and carried it out for three years. Mason is excited to continue fine-tuning his entrepreneurial spirit and also looks forward to mastering the management and analytics side of social media. He is creative in just about everything and is always diving into a new hobby…ask him about his woodworking or bonsai trees! Mason has always kept his childlike wonder and can still make a pretty amazing fort like he did when he was a kid. If you ever see Mason around ask him to do anything outdoors in Richmond. Chances are he’ll say yes! 

(For all of you who were wondering, just because Mason is also a ginger doesn’t mean he is related to Shannon…but he does fit in nicely with the TSG team!) 


Connect with Mason on LinkedIn.




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