The Social Ginger’s social media marketing experts have a wide range of career experience. From business marketing, sales, public relations, journalism to owning small businesses, they’ve seen social media evolve from the very beginning. They truly “get it” and will partner with you to help grow your business.

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Our team will work with your business each day to make sure that your online marketing strategy is getting in front of your target audience. One of the ways we do this is by customizing your marketing and social media plan to work for your business and your budget. We consider all marketing options available, your individual goals, your type of business and then move forward with executing your plan.

Our strategic approach could include posting on a regular basis to your social media platforms (Facebook, Twitter, Instagram, LinkedIn and YouTube), putting together a solid content marketing and blog posting strategy, and running Facebook, Instagram or LinkedIn advertising. Ultimately, our goal is to make your company stand out through social networking.

We Specialize in Building Brands Through Social Media.

Shannon Loy of The Social Ginger

Shannon Loy


Supporting small businesses and being part of the process of helping them grow is what gives me the fuel to do what I do every day.”

Founder and CEO Shannon Loy is more than our fearless leader, she also serves as an ingenious coach, mentor and teacher for her clients…and her team. Shannon didn’t grow up thinking that she’d run a social media agency one day, but she knew (from the time she watched the 80s film “Kidco”) that she’d create her own business and help her clients make an impact on the world. 

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What you don’t know about Shannon though will astound you. Did you know that she was a Maryland Distinguished Scholar in the Arts? Or that she got a scholarship for her clarinet skills? Or what about the fact that she Minored in Saxophone during college? These are all things Shannon keeps on the down-low because she is one of the most humble people you’ll meet. (We had to make her post this bio)
Aside from a wide-range of artistic skills, her musical background fostered her organizational skills, her self-drive and the open-minded way that she searches for solutions with her clients. She self-proclaims “geek status” when discussing how to optimize small businesses over a glass of wine. She’s quite well read in this arena, too, so if you need to know the newest tools and be up to speed on all things social media, check out her LinkedIn articles. And if you need a pep talk to get over your limitations, Shannon is our go-to Ginger. We call her bits of wisdom “Gingersnaps.”

When not in the office, Shannon spends her time with her wife, Carolee; her friends; and her family, and you can often find them on the bike trails of Richmond and beyond. If you’re in search of a bike partner who isn’t afraid to wear those “butt pads” and go the distance, hit her up. Shannon is our Renaissance woman who is always down for dancing to Disco music, exploring something new and bringing businesses to life.

Connect with Shannon on LinkedIn

Social Media Manager_Missy Caton

Melissa (aka. Missy) Caton


“I often find inspiration in my experiences”

If there is one thing that years of digital marketing experience have taught Missy, it is the importance of social media. Lucky for her, TSG was the perfect place for her passions for marketing and creativity to collide! An avid reader, Missy loves to scour the interwebs for the latest social media trends, and is always excited to test theories, strategize, or try something new!

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Missy got her start with social media through the music business; promoting artists, festivals, and music education. Now, she is fine-tuning her expertise for a variety of markets and is eager to continue growing your business. Outgoing and a closet goofball, Missy is always down for a good chat and a good laugh! When she’s not geeking out over social, Missy is a proud cat mom, musician, professional Netflix binge-watcher, globetrotter, and can often be spotted among the isles of local thrift stores.

Connect with Melissa on LinkedIn

Claire Evan of The Social Ginger

Claire Evan


“Art has always been my One Thing.”

Much more than our quiet, diligent, content-creating machine, Claire is also our go-to visual editor who can take messy footage and make something wonderful out of scraps. As a multimedia artist who writes poetry, designs visuals, and photographs everything, Claire loves working with social media because she can create new things and see what others are creating every single day.

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Claire excels in the domain of kinetic imaging. She believes that movement grabs attention, claims space, and is essential in today’s fast-paced world of social media. She loves to use unexpected technology to create interesting characteristics in her work. (We can’t wait for the right opportunity to incorporate synthesizer sounds into something we do for a client!)

Get to know Claire a bit more by asking her about what she’s currently creating as an artist. Or, ask her about VCU’s Ink Magazine (she is head designer & web editor for the publication!) over some sushi at Sticky Rice, her favorite place to be in the Fan.

Connect with Claire on LinkedIn

Claire Evan of The Social Ginger

Nicole Noguez


“Chase Your Dreams”

Driven by her love for beauty, fashion, and comedy – Nicole’s passion shines through in everything she does. From social media assistant to graphic designer, it doesn’t matter who she’s supposed to be; because she always knows how to tap into a brand using whatever personality or voice required.

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In her spare time when Nicole isn’t scrolling through her feeds looking for the latest trends in social media marketing, you can find her hand-building and sculpting with clay at her favorite studio. It’s somewhere where she can let go of all the stress from work and just relax. Nicole’s dream is to one day travel and admire the different cultures, architecture, and wonders of the world. She’s a creative soul, but she also has a love for sports. Her favorite sport to watch is soccer, and her favorite team to root for is Manchester United. 

Connect with Nicole on LinkedIn

Mason Flippo of The Social Ginger

Mason Flippo


“Let’s get one more take.”

Mason Flippo is more than just a fellow “ginger”, and we are so excited to have his expertise in business, marketing, video, and photography (we got a good one on our team)! Rumor has it he can also play piano by ear so stay tuned for a TSG band. 

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Mason is both incredibly easy going and eager to take on any challenge. His ambition is shown by the fact that he and his friend started a small business his senior year at VCU, and carried it out for three years. Mason is excited to continue fine-tuning his entrepreneurial spirit and also looks forward to mastering the management and analytics side of social media. He is creative in just about everything and is always diving into a new hobby…ask him about his woodworking or bonsai trees! Mason has always kept his childlike wonder and can still make a pretty amazing fort like he did when he was a kid. If you ever see Mason around ask him to do anything outdoors in Richmond. Chances are he’ll say yes! 

(For all of you who were wondering, just because Mason is also a ginger doesn’t mean he is related to Shannon…but he does fit in nicely with the TSG team!) 

Connect with Mason on LinkedIn.

Anthony Parson

Anthony Parson


“The shots are great, but It’s the story that gets me”  

Anthony Parson, an Emmy-nominated Film Director and 2x Emmy Nominated Sound Designer, is driven by his unwavering passion for storytelling. For him, it’s not just about capturing great shots; it’s the power of the story that truly captivates. With boundless imagination, Anthony pushes the limits of his creativity to craft compelling narratives that come alive through both sound and visuals. 

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Starting his journey as a music producer, Anthony’s artistic pursuits led him to explore the world of Recording Arts at Full Sail University. It was here that he discovered his talent and dedication in film composition, sound design, and foley. His exceptional skills earned him an Emmy nomination for the animated PSA commercial “OnePak” in 2020, showcasing his ability to create impactful stories through sound. 

Driven by his desire to tell his own stories, Anthony delved into writing and found inspiration in the history of his hometown Richmond, VA. This passion culminated in the creation of the Emmy-nominated documentary “Bateau On The James” in 2021, where his vision as a film director came to life. In 2022, Anthony’s outstanding sound design in the PSA film “Treasure” earned him another well-deserved Emmy nomination.

When he’s not filming or creating, you’ll find Anthony laughing, making music on the piano, and exploring nature. In his words, “laughter keeps me young, while music fuels my soul. Nature is my source of inspiration and rejuvenation, offering a much-needed break from the digital world.”

Connect with Anthony on LinkedIn