The Social Ginger’s social media marketing experts have a wide range of career experience. From business marketing, sales, public relations, journalism to owning small businesses, they’ve seen social media evolve from the very beginning. They truly “get it” and will partner with you to help grow your business.

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Our team will work with your business each day to make sure that your online marketing strategy is getting in front of your target audience. One of the ways we do this is by customizing your marketing and social media plan to work for your business and your budget. We consider all marketing options available, your individual goals, your type of business and then move forward with executing your plan.

Our strategic approach could include posting on a regular basis to your social media platforms (Facebook, Twitter, Instagram, LinkedIn and YouTube), putting together a solid content marketing and blog posting strategy, and running Facebook, Instagram or LinkedIn advertising. Ultimately, our goal is to make your company stand out through social networking.

We Specialize in Building Brands Through Social Media.

Shannon Loy of The Social Ginger

Shannon Loy


Supporting small businesses and being part of the process of helping them grow is what gives me the fuel to do what I do every day.”

Founder and CEO Shannon Loy is more than our fearless leader, she also serves as an ingenious coach, mentor and teacher for her clients…and her team. Shannon didn’t grow up thinking that she’d run a social media agency one day, but she knew (from the time she watched the 80s film “Kidco”) that she’d create her own business and help her clients make an impact on the world. 

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What you don’t know about Shannon though will astound you. Did you know that she was a Maryland Distinguished Scholar in the Arts? Or that she got a scholarship for her clarinet skills? Or what about the fact that she Minored in Saxophone during college? These are all things Shannon keeps on the down-low because she is one of the most humble people you’ll meet. (We had to make her post this bio)
Aside from a wide-range of artistic skills, her musical background fostered her organizational skills, her self-drive and the open-minded way that she searches for solutions with her clients. She self-proclaims “geek status” when discussing how to optimize small businesses over a glass of wine. She’s quite well read in this arena, too, so if you need to know the newest tools and be up to speed on all things social media, check out her LinkedIn articles. And if you need a pep talk to get over your limitations, Shannon is our go-to Ginger. We call her bits of wisdom “Gingersnaps.”

When not in the office, Shannon spends her time with her wife, Carolee; her friends; and her family, and you can often find them on the bike trails of Richmond and beyond. If you’re in search of a bike partner who isn’t afraid to wear those “butt pads” and go the distance, hit her up. Shannon is our Renaissance woman who is always down for dancing to Disco music, exploring something new and bringing businesses to life.

Connect with Shannon on LinkedIn

Mason Flippo of The Social Ginger

Mason Flippo


“Let’s get one more take.”

Mason Flippo is more than just a fellow “ginger”, and we are so excited to have his expertise in business, marketing, video, and photography (we got a good one on our team)! Rumor has it he can also play piano by ear so stay tuned for a TSG band. 

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Mason is both incredibly easy going and eager to take on any challenge. His ambition is shown by the fact that he and his friend started a small business his senior year at VCU, and carried it out for three years. Mason is excited to continue fine-tuning his entrepreneurial spirit and also looks forward to mastering the management and analytics side of social media. He is creative in just about everything and is always diving into a new hobby…ask him about his woodworking or bonsai trees! Mason has always kept his childlike wonder and can still make a pretty amazing fort like he did when he was a kid. If you ever see Mason around ask him to do anything outdoors in Richmond. Chances are he’ll say yes! 

(For all of you who were wondering, just because Mason is also a ginger doesn’t mean he is related to Shannon…but he does fit in nicely with the TSG team!) 

Connect with Mason on LinkedIn.