Social Media Strategy

The first step we take is to learn about your business, marketing efforts and what you’re trying to achieve through social media. This can be anything from connecting to your customers, increasing brand awareness, improved customer service, generating leads, to launching new products.

 We then determine which social media platforms your target audience prefers. This may include Facebook, Instagram, Twitter, YouTube or LinkedIn.

 Lastly, we formulate a plan to achieve your goals within your social networks. We’ll determine the right types of content, social media posts, and ad campaigns that will engage prospective customers motivating them to purchase from you. You’ll be strengthening relationships with your existing customers, while encouraging them to recommend your brand and products.

We’re Your Partner

Strategy is just part of the social media equation. There’s also the time-consuming task of maintaining an active social media presence while keeping your customers engaged and interacting.

 The Social Ginger works to continually optimize your social media profiles to gain the most social search value. We will help you to save time by acting as your social media marketing partner.

 We have a smooth process in place to help make communicating about your social media strategy easier. Part of this process is creating a social media calendar for you to review once we have put together our proposed content.

 After approval, we then move forward with scheduling posts and running Facebook ads and other social media campaigns. We also help you manage comments, as well as connect to influencers in your industry who can help extend your reach.

 We have the team and the social media management tools to get the job done efficiently and professionally.