It’s hard to believe that it’s been almost a year since COVID-19 started taking over the news. The pandemic certainly sparked change among social media platforms, which continues into 2021, as well as our social media habits

Here’s a look at what’s been happening lately, along with a few other tidbits:  

So Long, Facebook Watch Party

Facebook’s Watch Party feature is going away … and it looks like no one is going to miss it. The feature, which debuted in late 2018, let users host parties to watch videos together. 

While the feature experienced a spike in the early days of the pandemic, the hype died down quickly. Facebook says Watch Party will go away completely in mid-April. 

Block Party Launches to Stop Harassment

As one “party” goes away, another “party” is gaining momentum. The Block Party app seeks to stop harassment.

“Block Party connects to a person’s Twitter account and provides a set of filters they can use to decide what messages they want to see and what they don’t,” NPR reports

Twitter Explores ‘Super Follows’

Would you pay to see content from certain Twitter users? The platform says it’s exploring subscription options so that users can access additional content from users. 

“We’re rethinking incentives and exploring solutions to provide monetary incentive models for creators and publishers to be directly supported by their audience,” Twitter said 

While it’s unclear whether the feature will work, #RIPTwitter trended hours after the announcement. 

YouTube Launches Tool to Monitor Child’s Viewing Activity

YouTube is continuing to focus on child safety in 2021. A new tool now allows parents to supervise their children’s activities through multiple levels. 

“In the coming months, we’ll launch a new experience in beta for parents to allow their children to access YouTube through a supervised Google Account,” YouTube says. 

Pinterest Unveils New Marketing Tools 

A new feature – Pinterest Premiere – debuted recently to help advertisers deliver video content to specific audiences and interests. 

Pinterest also updated its trends tool to give even more insights into engagement behaviors. 

> Speaking of Pinterest, follow The Social Ginger for even more social media news and tips!

Facebook Lifts Ban on Political Ads

Facebook says political and social issue ads can resume after they were banned for several months. 

“We plan to use the coming months to take a closer look at how these ads work on our service to see where further changes may be merited,” Facebook says.

The ban was put into place in October during the 2020 presidential election.

Oooops! Instagram Hides Likes

Did you notice that some of your “likes” on Instagram disappeared recently? It was a mistake, the platform says

The accident, though, was welcomed by some users. 

An Instagram communication Twitter account hinted that they’ve actually been testing this feature. 

Want to find out even more about what’s been happening across social media? Catch up on all of our Social Media in the News headlines HERE.

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