As summer comes to a close, change is in the air all across social media! Here’s what we’ve uncovered for you in the past couple of week’s for Social Media In The News:
What’s the Latest With TikTok?
After several rumors – including one that had Walmart involved – there’s movement on TikTok.
Rather than an outright sale of the video-sharing app, Oracle will become a technology partner with the China-based company, according to reports that broke late Sept. 13.
It remains unclear whether the U.S. will approve the deal. TikTok says it will not comment “on rumors or speculation.”
Don’t Count Out Snapchat
As uncertainty surrounds TikTok, Snapchat continues to see growth.
In August, more than 28 million installations were reported, the largest month for first-time downloads since May 2019. The company also reported a big increase in downloads in July.
Facebook Takes Stand on Political Ads
The week before any election is always filled with political ads. This year, though, Facebook says new political ads will be banned.
It also says it will remove posts that try to suppress or discourage voting.
“This election is not going to be business as usual,” Facebook CEO Mark Zuckerberg said.
Facebook Limits How Many Ads Company’s Can Run at Once
In an effort to maximize ad performance, Facebook is capping how many ads a company can run at once.
When an advertiser runs too many ads at once, each ad delivers less often,” Facebook says. “This means that fewer ads exit the learning phase, and more budget is spent before the delivery system can optimize performance.”
The limits, though, are pretty generous with even the smallest of pages having a limit of 250 ads.
Twitter Seeks to Increase Accessibility Options
Twitter says it is working on two initiatives to work on accessibility: an “Accessibility Center of Excellence” and an “Experience Accessibility Team.”
This announcement comes after “voice tweets” were tested earlier this summer without much usage.
But There’s Still No Twitter Edit Button
One change still not coming to Twitter: an edit function.
The company teased earlier this summer it would give users an “edit” button if people wore face masks during the pandemic. They squashed that idea in a tweet on Sept. 2.
LinkedIn Adds Features to Company Pages
Have you ever wondered who, exactly, is following your LinkedIn page? Well now you can easily find that out.
LinkedIn recently released that feature as well as a place for employees to get better connected and a new “Events” tab.
> RELATED: Why LinkedIn is a Social Media Powerhouse
Pinterest Cancels Lease for Future Office Space
The post-COVID world, whenever that happens, will not mean bigger offices for Pinterest. The company recently paid nearly $90 million to back out of a lease for more office space in San Francisco, saying “we are specifically rethinking where future employees could be based.”
Have you missed a Social Media In The News post this summer? Click here to check out our previous reports – you may discover that Google owes you money! (Yes, really!)
