Here’s a look at what’s been happening across your favorite social media platforms lately: 

TikTok

  • The platform more than tripled the maximum length of videos that users can upload. Creators can now post 10-minute videos. The previous maximum was 3 minutes, which was established in July 2021 (up from 60 seconds). 
  • TikTok published a massive overview of key user trends and shifts. Among the many details in the report is additional insights into the #TikTokMadeMeBuyIt trend, which has 7.4 billion views. 
  • TikTok launched a new Brand Safety Center to help prioritize the safety and security of creators. “We strive to create the most trusted environment for brands, built on a foundation of safety, transparency and accountability,” TikTok says. 

Meta

  • The IGTV app – the spot to watch longer form Instagram videos – is being shut down. “We will focus on having all video on the main Instagram app,” the company says. This news comes after the IGTV branding was retired in October.
  • Speaking of videos, the company is all in on Reels, expanding the short-form video concept to all Facebook users. “Watching video is half of time spent on Facebook and Instagram,” the company says, “and Reels is our fastest growing content by far.”
  • If you received an email or notification to enroll in Facebook Protect, it is not spam. It’s a new feature from Meta to assure that Facebook Page admins have taken additional steps to secure their accounts. 
  • Facebook (as well as Twitter) has removed accounts spreading misinformation that targets Ukrainians. 

LinkedIn

  • The LinkedIn Podcast Network recently launched, where the company will host a variety of shows focused on key professional trends. It will feature both internal staff and external experts.
  • A poll shows that LinkedIn users strongly dislike unsolicited messages. This includes product pitches, people using the app as a dating site (yes, for real) and people who message quickly after connecting. 
  • If you’ve had a gap in employment, LinkedIn now has options for you to explain this and add to your profile. This ranges from being laid off to bereavement to volunteer work. 

YouTube

  • YouTube continues to push short-form content. The desktop version of YouTube now displays a channel’s Shorts clips in a separate element. 
  • The platform is trying to make it easier to find live content while users are browsing. A new indicator will show a ring around a profile image with the word “Live” on it. 
  • We’re sorry for putting this song in your head, but … “Baby Shark” is the first video on the platform to pass 10 billion views. Enjoy!

Also Happening

  • Twitter has added labels to “Good bots” and “Automated” tweets. “#GoodBots help people stay apprised of useful, entertaining, and relevant information from fun emoji mashups to breaking news,” the company says.
  • Clubhouse added a text chat option that runs alongside the main audio discussion in each session. “Don’t want to miss your moment to share a killer joke?” Clubhouse says. “Want to put in a song request? Want to react with an emoji? You can now drop it in the in-room chat.”
  • Snapchat has partnered with Ticketmaster to help users discover live events. Users can easily purchase tickets to those events through a seamless checkout process. 
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