Please note: We will now be bringing you Social Media in the News once a month in 2022. Watch for it within the first week of each month! 

Now, it’s time to get the year started as social media platforms have been quite busy: 

Social Media Video vs. TV

A new study shows that Americans spend nearly the same amount of time watching user-generated videos on social media as they do watching traditional TV. Teens are leading the way as they report spending 56% of their media time with user-generated content compared with just 22% of consumers 55 and older.


  • Ready for TikTok on TV?!? A TikTok channel is being added to Atmosphere, a streaming TV package available in about 19,000 businesses globally, including Taco Bell, Burger King and Texas Roadhouse. 
  • Around the world on Christmas Day, TikTok lead the way with overall downloads. There are projections the app will reach 1.5 billion users this year. 
  • A new “Repost” option is being tested with some users. The feature allows users to re-share clips to their followers as opposed to sending clips individually. 


As 2021 came to a close, Instagram’s Adam Mosseri laid out the app’s top priorities in 2022: 

  • He says they’re going to “double-down on our focus on video and consolidate all of our video formats around Reels.” 
  • Messaging will become a bigger focus. 
  • Transparency and more information about “how Instagram works.”

Watch Adam’s look ahead video: 


  • Want an easier way to explore different topics on Twitter? In its app, they’re testing a topics bar above the main tweet timeline area. 
  • Video captions are now automatically added to videos. 
  • Users may now have new options for Spaces – Twitter’s competition for Clubhouse. Twitter says it’s testing a private option to allow users to include only their followers or users they invite. 

Also Happening

  • YouTube expanded funding for Shorts videos to dozens more countries in an effort to support creators. 
  • Pinterest’s stock fell to start the year as the company says its global audience dropped from 226.9 million people on Nov. 30 to 218.1 million at the end of 2021.
  • Facebook is expected to ban health research ads to stop access to consumers’ medical data. 
  • LinkedIn launched a campaign focusing on the importance of diversity in the workplace. “We are committed to being a part of navigating the changing landscape of workplaces and workforces, and helping our members build a more inclusive and equitable future of work,” LinkedIn says.

Want to catch up on social media trends for 2021? Check out five of our highlights from 2021, as well as our predictions for 2022. 

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