Here’s what has been happening with your favorite social media platforms:

Meta

Facebook

  • Here we go… AGAIN. Major changes are in the works for Facebook as the company passes along a strategic directive for employees to work towards making the platform more like TikTok. What does that mean? Incorporating more AI-recommended content into your feed that is based on overall engagement and popularity, not just your personal connections or pages you follow. 
  • You can now create and schedule Facebook Reels and Stories on desktop in Creator Studio! Even better, you can create them from clips of pre-existing videos on your feed.

Instagram

  • Have you recently been prompted to enter your birthday on Instagram? The app recently launched new age verification features to better detect and protect young users.
  • Instagram FINALLY opens up its Reels API to third-party platforms. This means that if you utilize scheduling tools to pre-plan content for posting, the ability to schedule Reels is in your future. 
  • Speaking of Reels… Instagram releases new tips to maximize your content approach when utilizing the short-form videos. 
  • Plans to consolidate all of Instagram’s video options are in the works. As of now, all videos posted to the app are now eligible to be displayed in Reels feeds. 

Twitter

  • With the launch of Twitter Campaign Planner, advertisers can tap into new ad features like forecasting, budgeting for auction-based campaigns, as well as the ability to start and save a draft campaign within the tool.
  • Twitter provides new tips for maximizing your potential when utilizing carousel ads and posts.
  • Popular eCommerce platform, Shopify, partners with Twitter to make selling products on the platform easier for merchants.
  • A new feature reminiscent of LinkedIn Articles, “Twitter Notes” launches for select user profiles. The option provides a, “ simple, integrated way to attach longer text elements to your tweets.”

TikTok

  • Users are 2x more likely to recommend a product or service they discovered on the platform, according to a new report released by TikTok.
  • A new study released by Hello Alice spotlights the platform’s rising value as a promotional tool for Small Businesses. Out of 7,000 small business owners, 67% said TikTok was the platform that was most-effective in helping them tell their story in a creative way. 

Also Happening

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