Here’s what has been happening with your favorite social media platforms:
Meta
- Meta launches a new Community Feedback Policy in the US by which it will utilize machine learning and human reviewers to cut down on fraudulent business reviews.
- Housing, Employment, and Credit ads now have additional restrictions in an effort to eliminate potential discrimination.
- Here we go… AGAIN. Major changes are in the works for Facebook as the company passes along a strategic directive for employees to work towards making the platform more like TikTok. What does that mean? Incorporating more AI-recommended content into your feed that is based on overall engagement and popularity, not just your personal connections or pages you follow.
- You can now create and schedule Facebook Reels and Stories on desktop in Creator Studio! Even better, you can create them from clips of pre-existing videos on your feed.
- Have you recently been prompted to enter your birthday on Instagram? The app recently launched new age verification features to better detect and protect young users.
- Instagram FINALLY opens up its Reels API to third-party platforms. This means that if you utilize scheduling tools to pre-plan content for posting, the ability to schedule Reels is in your future.
- Speaking of Reels… Instagram releases new tips to maximize your content approach when utilizing the short-form videos.
- Plans to consolidate all of Instagram’s video options are in the works. As of now, all videos posted to the app are now eligible to be displayed in Reels feeds.
- With the launch of Twitter Campaign Planner, advertisers can tap into new ad features like forecasting, budgeting for auction-based campaigns, as well as the ability to start and save a draft campaign within the tool.
- Twitter provides new tips for maximizing your potential when utilizing carousel ads and posts.
- Popular eCommerce platform, Shopify, partners with Twitter to make selling products on the platform easier for merchants.
- A new feature reminiscent of LinkedIn Articles, “Twitter Notes” launches for select user profiles. The option provides a, “ simple, integrated way to attach longer text elements to your tweets.”
TikTok
- Users are 2x more likely to recommend a product or service they discovered on the platform, according to a new report released by TikTok.
- A new study released by Hello Alice spotlights the platform’s rising value as a promotional tool for Small Businesses. Out of 7,000 small business owners, 67% said TikTok was the platform that was most-effective in helping them tell their story in a creative way.
Also Happening
- LinkedIn launches an initial rollout of “funny” reaction.
- Clubhouse tests private rooms and new reactions as it struggles to maintain relevance.
- Snapchat shares new insights into AR’s impact on the customer purchase journey.
- YouTube reports 1.5 billion users regularly engage with TikTok-like feature, YouTube Shorts.
- Google launches new funding and support programs for Small Businesses during International Small Business Week.
