Here’s what has been happening with your favorite social media platforms:
Meta
Amidst heavy criticism for its investment in VR development, Meta announces their 2022 Connect Conference and plan to showcase key components of its evolving metaverse vision.
In other Meta news…
- Subscriber-only features on Facebook have entered the testing phase. This new post option would enable users to restrict certain posts to subscribers. (but only for an initial short period of time after posting)
- Following suit to Meta releasing their Stories API to third-party apps, Facebook REELs will now be receiving the same treatment. This will allow creators to post REELs via external video editing apps or social media scheduling tools. Heck yeah!
- Having trouble with your Facebook ads being rejected? This article shares 17 issues that might be causing the problems with the ads you are trying to run on the platform.
- Instagram moves to next-stage testing in the development of its own native scheduling tool. This has been available within Creator Studio for a while, but soon it will be coming to the app!
- Introducing longer Stories! The platform announced that videos up to 60 seconds long will no longer be broken up into segments. (Previously, 15 seconds was the max).
- SPOTTED! Instagram seems to be testing a “Re-post” feature! The claim was confirmed by Instagram in an article released by Techcrunch in early September. A spokesperson for Meta shared in a statement, “We’re exploring the ability to reshare posts in Feed so people can share what resonates with them, and so original creators are credited for their work.”
YouTube
- YouTube adds option to reply to comments with Shorts.
- New channel page improvements are coming to YouTube in an effort to help maximize viewer engagement.
TikTok
- TikTok continues to face a ban in the US but is actively working on a new agreement which would offer assurances to US officials on data security.
- TikTok’s very own BeReal copycat, TikTok Now, is available in the app!
- Your video descriptions just got longer! Users now have more room to explain their content, leaning in to more opportunities for discovery.
Also Happening
- New report by the Wall Street Journal shines a spotlight on TikTok as the new home of entertainment.
- 10 LinkedIn statistics every marketer should know in 2022!
- Twitter Announces new business marketing workshop series to help improve your strategy
