With the 2020 election right around the corner, we’re going to do our best to stay away from anything related to politics this week! You can, though, read all about how social media channels are handing things HERE.
When it comes to social media and non-election related content, we’ve uncovered a ton of things for you this week:
SNAP’s Revenue Surges in Third Quarter
Snapchat’s parent company, SNAP, reported a 52% increase in revenue in recent months as engagement on the platform soared.
“SNAP’s brand-safe platform increasingly resonates with marketers during a noisy time for social media overall,” JPMorgan said.
Snapchat says nearly 250 million people are using its platform daily.
Facebook Messenger Gets a Makeover
Out with the white and blue, in the purple and blue gradient.
That’s putting it simply with Facebook’s new logo for Messenger.
The new logo, Facebook says, “reflects a shift to the future of messaging, a more dynamic, fun, and integrated way to stay connected to the people you’re close to.”
A revamped logo comes with other changes in recent months, including Rooms, watching videos with friends, and integrating with Instagram.
Facebook says even more changes are coming soon.
Instagram Attempts to Curb “Hidden” Advertising
Instagram says it will make it “much harder” for people to post ads on its sites without labeling them. This move is aimed at “influencers” who are promoting products without adding that as a disclosure.
“Instagram will now prompt users to confirm whether they have been incentivized to promote a product or service and, if so, require them to disclose this,” CNN reports.
The “paid partnership” tool, which adds labels to posts, will soon be extended to all of Instagram’s users. CNN’s report says “Algorithms will be used to spot unlabeled sponsored posts and report them to the businesses being promoted.”
Facebook Makes Changes for Ads for the Holidays
With the holiday season on the horizon, Facebook is launching new tools to help retailers. A change in Instagram will let businesses create ads with product tags in Ads Manager.
This gives businesses the option to use more commercial creative and copy compared to traditional organic posts,” Facebook says.
Facebook is also adding a new test for discount features for both Facebook and Instagram shops in the U.S.
TikTok Could Help With Gift Ideas
Speaking of the holidays, how hard is it to find gifts for teens? Getting ideas may be as simple as hashtag searching on TikTok.
The #ChristmasList tag is showing that Nike Air Jordan 1 sneakers and Lululemon gear are hot items.
Zoom to Allow Events with Paid Admission
Our virtual world created by the pandemic is likely here to stay for a while. Now Zoom, which exploded in new users this year, says it will now let users hold live events that people can pay to attend.
Zoom says it will not take a cut of the sales, at least during a public testing period through the end of the year.
The company says at one point earlier this year it had more than 300 million daily users. Its shares have risen more than 600% in 2020.
