There’s a lot to unpack with social media as we head into the final quarter of the year! 

Facebook/Instagram

  • Reels – the short-form video feature that launched about a year ago – is coming to Facebook. This version of Reels, which can appear in the News Feed or in Groups, are currently limited to 30 seconds. (On Instagram, Reels can be up to 60 seconds.) 
  • “Instagram Kids” has been delayed. More than 40 state attorneys general urged Facebook to stop the project, saying it would be harmful to children. 
  • The new buzz word in social media is “Metaverse,” which Facebook describes as “a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you.” Facebook recently invested $50 million in global research “to ensure (metaverse) products are developed responsibly.”

TikTok

  • At its first ever “World” event, TikTok showed off numerous new tools for businesses. One of those is Creator Marketplace, which will help brands find influencers who are willing to work on business promotions. 
  • TikTok says it has more than 1 billion users around the world. 
  • Remember last year when TikTok was going to be sold? Microsoft’s CEO now says it was the “strangest thing I’ve ever worked on.”

Pinterest

  • Pinterest is holding its second annual “Creators Festival” on Oct. 20. It will carry a theme of “Make it here” and feature the platform’s new products and experiences. 
  • Can Pinterest predict the future? Why, yes, it can! At least 80% of the time. In its “not-yet-trending report” from last year, 8 out of 10 trend predictions have come true so far this year. 
  • Pinterest’s year on Wall Street hasn’t been so great, but investors aren’t giving up on the stock just yet. “The positives largely outweigh the negatives … This is a company that is building momentum internationally and in monetizing users,” according to a report from InvestorPlace.

Also Happening

  • Twitter has updated its video quality “for a better watching experience,” the platform says
  • Clubhouse has added a “Wave” option to let your connections know when you’re active. If they’re interested, you can create a smaller, private room.
  • After losing momentum in recent years, Snapchat appears to be making a comeback in India. It’s seen 150% growth in that part of the world this year.

What’s Trending

“Miracle Whip” showed up on Twitter recently as a trending topic under “Entertainment,” but not “Food.” That set off quite a flurry of opinions … 

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