As the official start of summer nears, one thing is pretty clear: your favorite social media platforms are going to be hot with changes!
With so many things happening, this version of Social Media in the News has a bit of a different feel to it to focus on the platforms vs. individual headlines:
Facebook and Instagram
- Hiding likes on posts – which was tested for months on Instagram – has now been rolled out to all users on both Instagram and Facebook.
- At its F8 software developer conference, Facebook announced new tools that will help businesses and consumers to communicate. The changes include Messenger API for Instagram and new tools for WhatsApp that can help automate responses for FAQs, which will help cut down on response time for consumers.
- Facebook users now face increased penalties for posting information that has been flagged as false.
- For Pride Month in June, there are a variety of new features and tools to support the LGTBQ+ community. This includes new background for posts, personalized avatars, and stickers for messages and stories.
- Have you ever seen a Tweet and want to do more than hit the heart icon? You may soon be able to share other emotions, such as “sad” and “cheer.”
- Twitter is also working to stop the spread of misinformation. The platform appears to be testing a system that would provide users with warning labels.
- If you use Fleets (Twitter’s version of Stories), get ready for ads. Full-screen “billboards for advertisements” will be tested soon, giving users a “swipe-up” option to learn more about the business.
- Ever wonder what gets removed from Pinterest? In its latest Transparency Report, the company says nearly 50 million Pins with more than 2.1 million images for “adult content” were taken off … in just the fourth quarter of 2020!
- Product discovery is a major push for Pinterest in 2021. A new ad campaign, “You Just Might Surprise Yourself,” is showcasing how the platform will help users find Pins relevant to them. Check it out:
- Businesses can now easily promote posts on LinkedIn with a few clicks using a new “Boost” button.
- In another benefit to businesses, LinkedIn published a 7-page guide to effective branding. This includes information about ad features and targeting tools.
Want to find out even more about what’s been happening across social media lately? Catch up on all of our Social Media in the News headlines HERE.