There’s a lot happening across social media as 2021 kicks off, so without delay …

Facebook Reveals New Design for Pages

New look and new features are being unveiled across Facebook’s Pages this month. This will include users now mostly seeing the number of “Followers” of a page vs. “Likes.” 

Facebook is also revealing new security measures to showcase verified pages. 

“We want Facebook to be a safe place to connect with fans, so we’ve improved our ability to detect activity that isn’t allowed on our platform including hate speech, violent, sexual or spammy content and impersonation,” the company said.

‘Smart Glasses’ Expected Soon

Facebook says smart glasses are coming “sooner rather than later” in 2021. The glasses will connect to a device, but users won’t be able to overlay digital objects onto the real-world view. 

“We’re excited about it but we don’t want to over-hype it. We’re not even calling it augmented reality, we’re just calling it ‘smart glasses,’” says Facebook’s hardware chief Andrew Bosworth.

Twitter’s POTUS Account to Reset to Zero

When Joe Biden takes office on Jan. 20, he’ll inherit the @POTUS (President of the United States) Twitter account. He will, however, get the account with zero followers. 

Several other U.S. government accounts will also lose followers that day, with many accounts moving content to archived pages, according to several news reports.

A Final 2020 Look at Pinterest

Pinterest was definitely the social media stock of year in 2020, as we mentioned several times. It ended the year up 253.5%. 

The company beat analysts’ expectations in all four quarters last year as millions of users flocked to the site during the pandemic. 

iPhone Box Debate Goes Viral

This could be one of the first viral trends of the year that’s worth talking about — should you keep your iPhone box? 

One tweet triggered a huge discussion on whether or not you really should keep that box hanging around your house. One poll shows that 60% of people keep the box until they get rid of it. 

Instagram Adds New Creative Tools

Now that Reels is more prominent in its app, Instagram is beefing up creative options for some users. 

New “Audio Mix” and “Voice-Over” options were added in December. 

For Stories, a “Camera Booth” was added to let users take several photos at one time.

These options are not yet available for everyone.

Facebook, Snapchat Prep for iOS Changes

Apple is releasing a privacy change that is expected to heavily impact advertisers on Facebook and Snapchat. The change will allow users to opt out of letting apps track them, which means the social media companies will find it more difficult to target ads the way they have been.

Facebook says the change “threatens the personalized ads that millions of small businesses rely on to find and reach customers.” 

Apple says the new feature gives iPhone users more control and transparency over how their data is tracked and used for ads.

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