It’s a HOT summer everywhere, including what’s been happening on social media lately. Here’s what’s happening as the second half of 2021 gets underway:
- A shift in content continues on Instagram as the platform’s head says it’s “no longer a photo-sharing app.” Adam Mosseri says the shift to entertainment, video, and shopping will continue.
- Business owners can now add “black-owned” labels to their profiles.
- The platform continues to test publishing from desktop computers. Screenshots show that users can select aspect ratios, apply built-in filters, and use basic editing parameters.
- If it works for one platform, it can work on Facebook, right? Threads – which are popular on Twitter – are being tested on Facebook to let users post connected posts.
- Facebook has recruited dozens of writers to jump into the newsletter game. The new feature – Bulletin – covers content such as sports, science, health, and finance, but NO politics.
- Facebook continues to focus on getting COVID-19 vaccines to underserved communities. This includes pop-up vaccine clinics and mobile units in communities near its headquarters.
- A one-stop “privacy check-in” feature being tested helps users better understand their settings and options. The check-in walks users through a series of questions that help them think about how public or private they want to be on the platform.
- In another security move, Twitter added an option for users to use physical security keys as their only form of two-factor authentication. This provides an extra layer for users to protect their accounts.
- Pinterest received a brand safety certification from the Trustworthy Accountability Group. The organization works to increase trust and transparency in digital advertising by fighting against online criminal activity.
- Pinterset has banned weight loss ads. This includes ads with testimonials about weight loss or weight loss products, or ads referencing Body Mass Index (BMI) or similar indexes.
- “Don’t make ads, make TikToks.” That’s the message from TikTok to brands as it wants businesses to be more creative or more authentic.
- YouTube is testing more ways to reduce abusive comments with a new test of Channel Guidelines. This allows Channel managers to set rules around the types of comments people can post.
- The U.S. Supreme Court says a Pennsylvania school can’t punish a cheerleader for swearing on Snapchat. The ruling determined that students’ rights to free expression outweighed the school’s interest in preventing potentially disruptive language.
- When one social media platform goes down, what do you do? Head to another platform to complain about it, right?!? That’s what happened recently when TikTok went down and users flocked to Twitter full of memes.