It’s a HOT summer everywhere, including what’s been happening on social media lately. Here’s what’s happening as the second half of 2021 gets underway: 

Instagram

Facebook

  • If it works for one platform, it can work on Facebook, right? Threads – which are popular on Twitter – are being tested on Facebook to let users post connected posts. 
  • Facebook has recruited dozens of writers to jump into the newsletter game. The new feature – Bulletin –  covers content such as sports, science, health, and finance, but NO politics. 
  • Facebook continues to focus on getting COVID-19 vaccines to underserved communities. This includes pop-up vaccine clinics and mobile units in communities near its headquarters. 

Twitter

  • A one-stop “privacy check-in” feature being tested helps users better understand their settings and options. The check-in walks users through a series of questions that help them think about how public or private they want to be on the platform.
  • In another security move, Twitter added an option for users to use physical security keys as their only form of two-factor authentication. This provides an extra layer for users to protect their accounts. 

Pinterest

  • Pinterest received a brand safety certification from the Trustworthy Accountability Group. The organization works to increase trust and transparency in digital advertising by fighting against online criminal activity. 
  • Pinterset has banned weight loss ads. This includes ads with testimonials about weight loss or weight loss products, or ads referencing Body Mass Index (BMI) or similar indexes.

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