Here’s what has been happening with your favorite social media platforms:

Meta

The social media giant is always up to something…

Facebook

Instagram

  • After facing much backlash from users in 2022, Instagram Chief Adam Mosseri admits the app has gone too hard on pushing videos and aims to make photos more of a focus once again in 2023.
  • New Control Features are coming to Instagram this month!
    • Quiet mode – pick times of the day/week when you don’t want to be bothered by instagram notifications or messages
    • Hidden words – now extended to content recommendations, tell Instagram to hide content involving certain keywords
    • Multi-select ‘not interested’ for suggested content
  • Instagram is also testing a new CTA button option for Lead Forms on Business Profiles which could be widely beneficial for small businesses on the platform. 

Twitter

LinkedIn

  • Now up to 900 Million members, LinkedIn continues to see ‘record levels’ of engagement on the platform. 
  • ‘Curious’ reaction is removed for some users of the platform. Were you one of them?
  • LinkedIn is the perfect platform for B2B businesses to build their audience with the platform citing that 96% of B2B marketers used LinkedIn to distribute their content in the last 12 months. 

YouTube

  • Struggling with your Shorts #hashtags? Well you might get some help soon thanks to a new test where YouTube is trying out suggested Shorts hashtags.
  • YouTube Adds new analytics updates to focus on Shorts content in the latest Creator Insider update

Also Happening

  • TikTok CEO Shou Zi Chew will testify before US Congress amid continuing pressures to assure the US they will comply with all requirements around transparency and data protections. 
  • A new report by App Annie reveals unprecedented usage rate for social apps in 2022. 
  • Snapchat launches new ad campaign for AR offerings.

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