Here’s what has been happening with your favorite social media platforms:
Meta
The social media giant is always up to something…
- Planning your social media strategy for 2023? Here are some great posting tips to help you stay on your A-game in the new year.
- The latest reports are showing that Facebook usage is up despite widespread public dislike of new AI targeting models.
- After facing much backlash from users in 2022, Instagram Chief Adam Mosseri admits the app has gone too hard on pushing videos and aims to make photos more of a focus once again in 2023.
- New Control Features are coming to Instagram this month!
- Quiet mode – pick times of the day/week when you don’t want to be bothered by instagram notifications or messages
- Hidden words – now extended to content recommendations, tell Instagram to hide content involving certain keywords
- Multi-select ‘not interested’ for suggested content
- Instagram is also testing a new CTA button option for Lead Forms on Business Profiles which could be widely beneficial for small businesses on the platform.
- Following suit with Instagram and Facebook, Twitter launches ‘Following’ feed option on Web (mobile coming soon).
- Amid complaints of tanking reach and engagement, Twitter assures users they are working on a solution.
- In case you need some clarification, here’s what the different Twitter checkmarks mean in 2023 (for now).
- Now up to 900 Million members, LinkedIn continues to see ‘record levels’ of engagement on the platform.
- ‘Curious’ reaction is removed for some users of the platform. Were you one of them?
- LinkedIn is the perfect platform for B2B businesses to build their audience with the platform citing that 96% of B2B marketers used LinkedIn to distribute their content in the last 12 months.
YouTube
- Struggling with your Shorts #hashtags? Well you might get some help soon thanks to a new test where YouTube is trying out suggested Shorts hashtags.
- YouTube Adds new analytics updates to focus on Shorts content in the latest Creator Insider update
Also Happening
- TikTok CEO Shou Zi Chew will testify before US Congress amid continuing pressures to assure the US they will comply with all requirements around transparency and data protections.
- A new report by App Annie reveals unprecedented usage rate for social apps in 2022.
- Snapchat launches new ad campaign for AR offerings.
