Here’s what has been happening with your favorite social media platforms:
Meta
- As the metaverse grows and shifts, what does this mean for marketers? That’s what Meta aimed to address in a new whitepaper released in partnership with Analysis Group titled: The Potential Global Economic Impact of the Metaverse.
- Social audio had its moment and seemingly as quickly as it arrived, Facebook pulled the plug on support for Podcasts less than a year after launch.
- Bubbles to boost engagement? If you noticed this new style of notification roll out in your feed, clicking on the alert will give you a quick link to your connection’s latest posts.
- Would you opt-in to recurring notifications from your favorite businesses on Messenger? This new feature would, “allow businesses to send proactive, automated messages, to people who have opted in to receiving them, that drive re-engagement and keep the conversation going, right in the thread.
- Brands that include stories as a significant part of their social strategy, take note! For the past few weeks, the platform has been testing a new feature that would hide story frames after a certain frame count.
- In an effort to compete with TikTok’s participatory appeal, a video-reaction option might be coming to Reels.
- Sneaky, sneaky… did you notice Instagram changed their logo? While seemingly small, the change is a part of a larger “visual refresh” to the platform, “designed to embrace continued evolution to help us create more immersive and inclusive experiences for our community.”
- Twitter Media rebrands to “Twitter Create,” a new hub for creators to access resources, product information and tips for getting the most out of the platform.
- Finally reaching a settlement with the Federal Trade Commission (FTC), Twitter agrees to a $150 million payout regarding the misuse of user information that may have been inadvertently used for advertising.
- While Facebook seems to think the social audio phase has passed, Twitter launches a new promotional campaign for Twitter Spaces and Live Audio Chats.
Snapchat
- Parental controls are set to launch in the form of Snapchat’s new “Family Center.” Though offering more reassurance for parents, this new feature potentially diminishes the app’s appeal for younger users who regard the platform for private conversations with small groups of friends.
- A new “shared stories” feature aims to elevate collaborative content.
TikTok
- TikTok expands their Marketing Partners to include several main-stream social media management tools.
- P.S. While our favorite tool, Loomly, isn’t an official partner, you can still schedule to TikTok from its platform.
- Live Subscriptions launched on May 26, 2022, with selective creators. If you’re familiar with the live subscription options on other channels, like YouTube’s Super Chat or Facebook’s Stars program, then you’ll know what to expect here.
- 10-minute videos officially make their debut.
Also Happening
- LinkedIn’s long-awaited “funny” reaction may be closer to launch than you think!
- Pinterest launches a new Pinterest TV Studio app with goals to better showcase their growing live-shopping experiences. Unfortunately, the feature is not available to all creators at this time.
- Google is rolling out a new core update for search! The problem is, Google never reveals exactly what it is updating. Our advice, just keep an eye on your rankings over the next few weeks.
- BeReal is the latest social media app attempting to go mainstream. The photo-sharing app prompts users to take one unedited photo a day at a seemingly random time. Oh, and you only have 2 minutes to make it happen!
