At this time of year, all the platforms are reflecting on trends from the past year. Here’s a sampling of what we’ve found recently: 

  • What do the NBA, Mega Millions, and “How to pronounce Dogecoin” have in common? They were among the top searches on Google in the U.S. this year. 
  • Just how influential is TikTok? The hashtag #TikTokMadeMeBuyIt has more than 7 billion views this year. “When products became beloved by the community overnight, brands continued to show up to amplify these same #TikTokMadeMeBuyIt moments that had the entire community talking and shopping this year,” TikTok says. 
  • Politics led the way with the most popular Tweets of the year. Twitter’s “Hello literally everyone” during October’s Facebook outage was also wildly popular. 
  • Pinterest says 8 of its 10 predictions for 2021 came true. Now it’s already on to a 9-page document full of predictions in 2022. (Hint: Goth is going mainstream!) 
  • From being buried alive to catching phone scammers to Dude Perfect sketch, here are the top 10 most popular videos on YouTube in the U.S. over the past year. 
  • Want one more look at 2021? Meta launched “Year in Review” options for users on Facebook and Instagram to see their highlights from the past 12 months. On Instagram, it’s called “Playback.” On Facebook you get “Year Together” options. 

Happening Now

In addition to many platforms releasing trends Meta (aka Facebook and Instagram) have been busy with changes as the year comes to a close: 

  • Coming soon: the ability to switch your Facebook personal profile to “Professional Mode.” This feature is one that many users asked for years ago so they didn’t have to create a business page. Professional Mode will allow users to track audience growth, monetize in a variety of ways, and still make posts privately to friends. 
  • In its effort to make Facebook “a safe and supportive platform,” the platform has unveiled new comment moderation controls, profanity keyword block tools for Live, and live chat for users locked out of accounts. 
  •  Instagram says it’s working on a chronological feed to launch in 2022. Check out the Q&A thread with Instagram’s Adam Mosseri below on what to expect.

Trending Now

Would you outright delete a social media app over movie spoilers? That’s what happened recently as Twitter users say they wanted to avoid spoilers from the new “Spider-Man” movie. 

In Case You Missed It

From tracking Santa to livestream shopping, check out our holiday edition of “Social Media in the News.”


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