Did you know that your business’s social media accounts (and its followers and other connections) are generally considered to be valuable business assets? All that time spent creating content, scheduling, and posting to your accounts, following others, and hoping to gain more followers could be time well spent after all.
What do we mean by time well spent after all?
One day when you decide to sell your business, the added value of having already built up a social media presence will most certainly be appealing to the new owner prospects. It’s an already established asset that allows the new owner(s) to immediately communicate and sell to their customer base with a lot more ease. They don’t have to start from zero like you did. This means less work for them and more value $$ for you.
As with any asset, you need to protect it and be mindful of how to do that. Many business owners are not aware that their social media assets could be stolen from them. How could this even happen? A business losing access to their own accounts happens more frequently than you know. This is NOT okay. To help you avoid losing control of your own social media channels, we have put together a few tips.
Tips to keeping your social media accounts secure
Make Sure Your Facebook Business Page and Instagram account are set up with Facebook Business Suite (formerly Facebook Business Manager). Learn more about Business Suite here.
Doing this allows you to manage your business across Facebook and Instagram in one place. It also allows you to have full ownership of your pages and makes things easier to transfer over when you sell your business.
Want to learn more about best practices to keep your business manager accounts secure? Check out this great article from Facebook (Meta for Business).
Use two-factor authentication. If someone else hacks your account, this is an extra layer of protection that you will need to keep them out. You will want to make sure anyone else who manages your accounts also has two-factor authentication set up. Keep in mind, for every person that has administrative access your vulnerability increases. So, make sure you only add those to your accounts that you can trust. You can see how to set up two-factor authentication here.
💡 TIP: If you get a notification that someone you do not know is trying to access your account, change your password IMMEDIATELY. Here is what to do if you receive a notification about a suspicious login to your Facebook or Instagram accounts.
Use only one email when setting up your accounts. If you have already set up your accounts, then make sure they are all using the same email address. This email should be a designated marketing or social media email. We recommend using Gmail to set this up so that it also ties in with all your Google accounts such as Google My Business, Google Analytics, and Google Ads. This email will become very important when you need to reset your password for any of your social media channels and for security reasons.
Be sure you know who has access and passwords to your social media accounts at ALL TIMES! For Facebook, you will want to make sure that there are at least two admins designated to the account. That way, if something happens to one of you, there is still a way to access the account.
Change your passwords frequently. This is especially important if you let an employee go that was originally managing your social media profiles. It’s even more important if you suspect that employee could wreak havoc on your social media accounts. It’s better to take that temptation away and not risk it. A great password management tool is LastPass. All you need to remember is one password to log into LastPass. Within the tool, you can store, reset, and share passwords. The pricing ranges from FREE to $4 per month. It’s well worth the extra investment for your protection.
Create a company policy for all who manage your social media presence. The policy should state the rules of conduct to anyone who is managing your social media accounts. Things to include could be who should have access (and what type of access), security expectations, and who to notify if social media accounts are compromised.
Use a private Wi-Fi network when logging into your accounts and scheduling content. Public Wi-Fi could expose your computer and your accounts.
If you’re looking for social media help, The Social Ginger is here to be your partner! Set up a FREE discovery call today.