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Now that one month of the year has passed, it’s time to take a big deep breath and start looking ahead.
With getting your social media organized in 2021, you should have already:
✔️ Taken an inventory of your social media channels. This is a reminder to include EVERYTHING, whether you’re using it or not. You may discover an old Facebook Group or an inactive Twitter account.
✔️ Create a content calendar. There are several options out there when it comes to creating a content calendar or planner. This key step will help you save time, develop consistency, and prevent errors.
Once you have the content calendar picked out and filling it up, it’s time to move to Step 3 in getting your social media presence organized: Scheduling ahead of time.
As with having a calendar and planner in place, scheduling that content will take time. It doesn’t, however, have to take out a large chunk of your time. Once you get into the routine, you will likely find that scheduling is a breeze. It gets easier each time you do it.
There are numerous ways to schedule content depending on the platform. On Facebook, for example, you can schedule posts to your business page and on Instagram using Creator Studio at no cost.
While these tools are free, you don’t see your posts scheduled in a calendar view.
There are also tools that allow you to schedule to multiple platforms at once, as well as viewing posts in a more organized calendar view. These will save you time and stress. For example:
- Agorapulse ($: starting at $79 a month) has a free credit card-less trial for you to test out its platform. Agorapulse also has robust reporting features so you can see how all of your platforms are performing monthly or against your competition.
- Canva ($: starting at $12.95 a month) is known for making graphic design easier. It also has the ability to let you schedule your posts on multiple platforms.
- Tailwind ($: starting at $9.99 a month) offers unlimited scheduling for Pinterest and Instagram. For Pinterest, you can also get 15 free Pins in “Tailwind Create,” which generates posts based on your branding. For Instagram, you’ll get hashtag suggestions and a custom link to use in your bio to your important landing pages.
💡 PRO TIPS
- Start by adding “Social Media Scheduling” to your calendar in 30-minute windows. Don’t “squeeze it in” between meetings or work shifts during the day. Have a couple of time periods a week near the beginning of your day to devote to scheduling. After a few weeks, adjust that time as necessary.
- Schedule a week to 10 days ahead of time. Staying ahead will keep your mind at ease. If you have an emergency or something urgent to post, you can easily rearrange your content calendar.
- Hand-off scheduling duties to responsible employees. If you’re using a content calendar or planner to review content, scheduling the content is often mostly a copy/paste effort from a spreadsheet to the tool you choose to schedule.
These first three steps in getting your social media organized are definitely the most difficult aspects of the process. Once you get into the routine though, your social media marketing efforts will feel like a natural part of what you do.
In two weeks, this series will continue as we move to Step 4: Engaging with your audience.
If you’re looking for social media help in 2021, The Social Ginger is here to be your partner! Set up a FREE discovery call today.