Getting likes, comments, and shares on social media posts can feel equally exciting and worrisome. You’re finally getting noticed, but now what? It’s time to engage with your followers, the fourth step in our series of getting your social media organized this year. 

A Quick Catch Up 

The first three steps in our guide will help get you noticed and jump-start that engagement. Here’s a quick look at the first three steps to get organized this year: 

✔️ Take an inventory of your social media channels. This is a reminder to include EVERYTHING, whether you’re using it or not. You may discover an old Facebook Group or an inactive Twitter account. 

✔️ Create a content calendar. There are several options out there when it comes to creating a content calendar or planner. This key step will help you save time, develop consistency, and prevent errors. 

✔️ Schedule your posts ahead of time. There are several free and paid tools to help you take that content from your calendar and planner to post your content in advance. 

It’s Time to Be ‘Social’ on Social Media

No matter what industry you are in, good customer service can set you aside from your competitors. The changing landscape across all businesses during COVID-19 makes this even more important. 

And what better way to show off how great of a business you are than staying engaged on social media posts? 

The easiest ways to do this are: 

  • Clicking “Like” on people’s comments.
  • Answering public-facing questions.
  • Responding to direct messages. 
  • Responding to reviews on Facebook and Google.

As with all the other steps in getting organized, engaging with your audience takes time. You’ll want to carve out 5 to 10 minutes a day to check on your posts and comments. You can also assign this to others on your staff once or twice a day so comments don’t go unnoticed for a long period of time. 

Be Sure to Address Negative Comments 

It’s easy to complain, right? If someone has a bad experience with your business and they bring it up on social media, DON’T ignore it. It’s easy to want to delete a negative comment, but that can always spark even more issues. 

The best thing to do is address it head on. If someone has left a negative review, explain your side of the story to them and ask them to contact you over email or phone. If you don’t, you can set yourself up for some unnecessary back-and-forth comments with an unhappy customer. 

A bad experience with multiple customers can spiral into a public relations issue, but responding to everyone in a calm, collective voice can help your situation. 

If someone is repeatedly harassing you, there are steps to take across social media platforms to ban or block people from your pages. That should be an absolute last-resort action. 

What’s Next in Getting Organized?

Aren’t you ready to have some fun with your social media?!? Hopping on a fun trend can be a game-changer for your social media following. We’ll close out our five-part series with how you can stay timely and relevant with your posts.


If you’re looking for social media help in 2021, The Social Ginger is here to be your partner! Set up a FREE discovery call today. 

 

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