Are you looking for ways to promote your business? YouTube can be an effective tool for business marketing, and you don’t have to have tons of subscribers to see great results. With over two billion monthly active users, YouTube has become the world’s second-largest search engine, making it an ideal platform for businesses of all sizes to promote their business, products, and services. In this blog post, we’ll cover how to use YouTube to drive more website traffic and increase visibility by uploading your own video content.
Upload Video Content Regularly to YouTube Helps Drive More Traffic to Your Website
More traffic to your website equals more people getting in front of and learning about your business. Who doesn’t want that! You might be wondering, just how exactly can YouTube drive more traffic? There are several ways you can use YouTube to do this.
# 1 Make sure your YouTube page and videos are optimized. This means filling in all the details and using searchable keywords in your titles, description, and tags. We also recommend adding in subtitles for accessibility reasons.
#2 Promote your website in the “About” section. You can even add in the link to your website to make it easier to find for a visitor.
#3 Include links to your website in the individual video descriptions. Just be sure to include the entire link with the https:// prior to your website page.
#4 Include a call-to-action to your website within your videos and again at the end of the video.
#5 Add a channel art link to your website. This is also a perfect place to include links to your other social media accounts.
Create All Types of Videos to Showcase Your Business, Products, and/or Services
Creating and sharing the right type of videos can help your customers get a better understanding of your business, the help you provide, and the products you sell. The best way to go about this is to create content that can not only educate and inform them but also entertain them at the same time.
You may be wondering how long the videos should be? If you are just starting out, try and keep them to 3-5 minutes each. As you begin to capture an audience, longer videos are known to do well such as lengths between 7-15 minutes. It really depends on the type of video too. Speaking of types of videos. Here are some video types you can consider when creating your own content.
Listicles – These can be educational, informational, or entertaining. Just be sure they are relevant for your ideal client or customer. (Ex. “The 5 Reasons Why You Should…)
Behind-the-Scenes Videos – This is a great way to “humanize” your business. It shows that you are more than just a product or service.
Product or Service Videos – These are extremely helpful for potential customers to be able to learn more about your products or services before they decide to make a purchase with your company.
How to Videos – These perform VERY well because they provide high value for the viewer.
Client Testimonials – Having testimonials from current or past customers helps your future customers to trust you more quickly and hopefully decide to do business with you.
Interview Videos – Consider interviewing well-known experts or influencers from your niche.
Case Studies – These types of videos are a great way to highlight case studies of your clients and how your product or services has helped them.
As you can see from our list. There are LOTS of options for video content to help in marketing your business.
We hope this blog has sparked some ideas and given you inspiration to lean more into YouTube to promote your business. If you are still wondering if you should have a YouTube channel, check out our blog “Why Your Small Business Should Consider YouTube.” You just might get the answers you need.
If you have questions beyond this blog, need a videographer to capture and create your video content, or need help getting your YouTube channel off the ground, The Social Ginger can help! Set up a Free Discover Call today.