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Facebook Advertising Workshop (Beginner)

March 22 @ 1:00 pm - 2:30 pm

| $69 – $79

$69 – Early Bird Pricing till March 2, 2018

$79 – Regular Price Begins March 3, 2018

This workshop will focus on helping you better understand why FB advertising, how to compose a converting ad/boosted post, how to navigate your way through FB Ads manager and learn how to set-up your first “Like” campaign.

POINTS OF DISCUSSION WILL INCLUDE:

  • Why Facebook advertising?
  • What you need to start and run a successful ad campaign?
  • What are the guidelines for images and video in your ads?
  • How to compose copy that will convert for your ad?
  • What types of Facebook Ads are available to use?
  • When and why should you boost a post?
  • How to properly boost a post and incorporate into your content strategy.
  • How to define your target audience and uncover keywords to target?
  • How to determine your budget for boosting posts and running FB ads?
  • How to navigate to and around FB Ads manager
  • How to read the results of your FB boost
  • How to create a FB “Like” Campaign to grow page followers that matter?
  • What is a Facebook Pixel and why do you need to install it on your website?

All participants who attend this workshop will receive a workshop booklet for future reference and be added to The Social Ginger private FB Group. The purpose of the FB group is to help keep you up-to-date on the ever-changing landscape of Facebook, Instagram and FB Ads practices. It will also be a place for you to ask any follow-up questions that you may have.

You are encouraged to bring your laptop to use during the workshop.

Additional details will be emailed to you prior to the workshop.

Details

Date:
March 22
Time:
1:00 pm - 2:30 pm
Cost:
$69 – $79
Event Category:

Venue

Equity Concepts
2550 Gaskins Road
Richmond, Virginia 23238
Website:
www.thesocialginger.com

Organizer

Shannon Loy
Email:
shannon@thesocialginger.com
Website:
www.thesocialginger.com
Tickets are not available as this event has passed.