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Facebook Advertising Workshop (Intermediate)

March 29 @ 1:00 pm - March 30 @ 2:30 pm

| $69 – $79

$69 – Early Bird Pricing till March 9, 2018

$79 – Regular Price Begins March 10, 2018

This workshop will focus on more advanced features and techniques with FB Ads Manager such as how-to A/B test, create custom audiences, use the FB pixel to build custom conversion audiences for retargeting and create campaigns that convert.

* If you do not have prior experience with using FB Ads Manager, it is recommended that you complete the beginner class prior to taking this class.

POINTS OF DISCUSSION WILL INCLUDE:

  • How to determine your FB Ad strategy and then select the correct FB Ad option to achieve your goal?
  • Review the importance of creating well thought out graphics and copy for your ads.
  • What are the elements of a good FB Campaign?
  • Understand the flow of how campaigns are built in FB Ads Manager?
  • How to set up an A/B test scenario?
  • What options are there to A/B test?
  • How to best incorporate video in your ads?
  • How to use the FB Pixel and analyze your results?
  • How to set up custom, look-a-like and saved audiences?
  • How to set up a custom conversion on your website for retargeting?
  • How to determine which ad placements to use?
  • How to determine your budget for your ad campaign?
  • How to run ads on Instagram through FB Ads Manager?
  • How to read the analytics after your campaign?

All participants who attend this workshop will receive a workshop booklet for future reference and be added to The Social Ginger private FB Group. The purpose of the FB group is to help keep you up-to-date on the ever-changing landscape of Facebook, Instagram and FB Ads practices. It will also be a place for you to ask any follow-up questions that you may have.

You are encouraged to bring your laptop to use during the workshop.

Additional details will be emailed to you prior to the workshop.

Details

Start:
March 29 @ 1:00 pm
End:
March 30 @ 2:30 pm
Cost:
$69 – $79
Event Category:
Website:
www.thesocialginger.com

Venue

Equity Concepts
2550 Gaskins Road
Richmond, Virginia 23238
Website:
www.thesocialginger.com

Organizer

Shannon Loy
Email:
shannon@thesocialginger.com
Website:
www.thesocialginger.com
Tickets are not available as this event has passed.