Do You Find Yourself Somewhere in Here?

  • Starting a new business and need help setting up your social media channels
  • Overwhelmed by how to actually make social media work for your business
  • Not overly creative and want to spice things up for your social media channels
  • Need help understanding and using tools to make creating content and scheduling posts easier
  • Do you need a better understanding of what social media strategies will work best for your business
  • Need help writing a content strategy for your social media platforms
  • You want to create your own Facebook Ads and need help getting started

Hire Us To Coach You!

Many business owners find social media coaching sessions to be helpful when trying to tackle their own social media and need guidance. We specialize in the following social platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube and Google My Business.

These sessions are useful for various different needs and are customized to you and your desired goals and outcomes. Your coaching sessions could be devoted to training on best social media practices, assistance with platform set-up, social media strategy, or assistance with social media advertising (Facebook, Instagram)

  • Social Media Coaching Session (2 Hour Minimum) – $350

* Coaching sessions can be done virtually or in-person at our Richmond, Virginia office.

Interested in committing to several coaching sessions? Contact us for customized plan and pricing. 

“Shannon Loy has supported Latitudes Environmental in getting our social media ‘off the ground and running’. She helped us with the initial design of our social platforms, and has regularly coached us on how to maximize the tools that are available. Shannon is tuned in to this fast-moving industry, and is committed to helping her clients to achieve the next level. I can easily recommend her services.
David Lewis
President, Latitudes Environmental
“Expect nothing less than an amazing consultation
with The Social Ginger! Shannon explains the how and why of effective strategic planning and shares a wealth of industry tips and tools. A great resource to focus and polish your approach to social media marketing.
Lisa Tyson Braithwaite
Coaching Client


Social Media Onboarding Package


Let’s get your brand and/or business started off on the right foot by properly setting up your social media profiles and then educate you on best practices for success.


  • Pre-onboarding planning meeting (1-Hour)
  • Complete set-up of Facebook business page, Facebook Business Manager, Facebook Ads Manager plus one additional platform (Instagram, Twitter, LinkedIn Company Page, or Google My Business).
    • Installation of images, logo, and or graphics
    • Completion of all needed company details
    • Guidance on getting your Google My Business page verified.
    • Will help to create your very first post on each of your platforms
  • 2-Hour follow-up training and strategy session on platform best practices and usage

* Additional platforms – $50 each (includes: Instagram, Twitter, LinkedIn, Google)

Facebook Advertising On-boarding Package


Join the world of Facebook Advertising through post boosting and running your own Facebook advertising campaigns. Let us set-up your FB ads account properly, help install the FB Pixel (tracking code) and teach you how to put your very first campaign together. We will even follow-up with you after your first campaign to review your results and answer any questions you may have about the outcome. Our goal is to give you the tools to move forward and create your own future ad campaigns and boosts.


  • Pre-onboarding planning meeting + FB account access
    (includes review of advertising goals, budget and strategy to assemble content needed for ad campaign)
  • Installation of FB Pixel on website
  • Target and keyword research for ad campaign and boosting
  • Setup of customized audiences, look-a-like audiences and one main saved audience
  • 2-Hour coaching session to create advertising campaign, review FB Ads Manager and how to review data with your FB pixel.
  • Follow-up session to review analytic data after ad campaign completion

Social Media Reboot Package


Do you already have a social media presence set up for your business, but need a little help understanding the quality of that presence? You may also need help with putting together a strategy or understanding better tactics?

Introducing our package to help your business “reboot” your overall social media presence. This package is perfect for anyone looking to learn more about how they can get the most out of their social media presence. Whether you’re a solopreneur or small to medium sized business we can help you set the stage for an increased social media presence.

  • 1st Step: We audit your current social media presence and practices by evaluating your overall digital footprint to determine how you are currently showing up online. The audit will include reviewing your website, Google, and all of your current social media profiles.
  • 2nd Step: We will meet (virually) for a short discussion to share our findings and personalized recommendations.
  • 3rd Step: We will meet (virually or in-person) to teach you how to implement your recommended reboot during a two-hour dedicated 1:1 session.

Ever evolving social media networks and technology require you to adapt at a moment’s notice. That can be tough with all the things business owners juggles. We apply our extensive knowledge of industry verticals, digital marketing tactics and best practices to understand your social media presence and practices, delivering personalized recommendations on how you can reboot on social. We’ll also teach you how to implement our recommendations and if you need ongoing coaching, we’re here for you!