Shannon Loy

CEO of The Social Ginger

“Social media is a powerful marketing tool for a business, if used wisely.”

Shannon Loy believes that every business has a unique story to tell. She started The Social Ginger, a social media marketing company in Richmond, VA, to help businesses find the best channels to communicate those stories to the world.

What sets Shannon apart from many other social media consultants is her big picture perspective. Recognizing that social media is just one element of her clients’ overall marketing strategy, Shannon and her team assess a company’s entire marketing strategy—from its website to its email campaigns. They then use customized social media tactics to augment that marketing plan and help businesses build relationships that lead to sales. Plus, Shannon’s playful approach makes social media fun for her clients!

Shannon’s own compelling story starts with a background in sales, marketing, PR and music. Since 2015, she’s passionately worked to build the community’s awareness of The Tin Pan, a live music venue in Richmond. It’s a unique opportunity for Shannon, who plays tenor saxophone with the Richmond Pops Band, to use her professional skills to support local music.

Shannon also enjoys using her expertise to teach others about social media and is a frequent speaker at workshops and conferences.