The Social Ginger is a social media marketing agency that specializes in helping small businesses succeed on platforms such as Facebook, Instagram, Twitter, LinkedIn, Google My Business and YouTube. We work with small to medium-sized businesses in and around the Richmond, Virginia area

Helping Small Businesses

At TSG, we understand what it takes to run a small business. Getting started or expanding your presence on social media is just a small piece to your marketing strategy. We want to help you learn and understand the many facets of social media from the power of a Facebook post to a YouTube video. We pride ourselves on being social media marketing experts and will work to be your online marketing partner from Day 1.

We work to determine the best strategic approach for your business

We know that each business is unique and not every social networking platform is for every business. In our very first discussion, we will work to determine the best strategic approach for your business. We will also take into consideration your short and long-term goals before finalizing our initial strategy. Throughout the process, we will stay in communication about progress and constantly review and adjust as needed.

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TSG’s approach to social media marketing is not a “one-size-fits all.” Our No. 1 goal is for your small business to get a return on its investment and we will create a customized experience to help you get there.

Whether you need a brand audit, one-on-one consulting, or someone to manage your social media channels, our job as the social media expert is to make your job easier. We will also meet your needs for graphic design, video and local SEO.



For Shannon Loy, founder, CEO, and The Social Ginger’s namesake, social media is about far more than just platforms and posts. When used the right way, it’s an incredibly powerful marketing and relationship-building tool. 

As Shannon learned first-hand, social media gives businesses a way to connect with their community, expand interest, receive referrals, generate leads, and, ultimately, close sales. But social media wasn’t always the game for Shannon. So how did this lifelong musician, eight-year fire rescue veteran, and bootstrapping small business owner end up an enthusiastic entrepreneur and exceptional social media educator? By following her passion, of course. 

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In January 2015, Shannon became PR director for The Tin Pan, a brand-new, live music venue in Richmond, Virginia. Though she was excited about the opportunity to support local musicians, Shannon had her work cut out for her. As a new business, The Tin Pan had no online presence, no following, and an urgent need to get people in the door. To succeed in her PR role and achieve her goals, Shannon needed an accessible, low-cost marketing option – a way to share The Tin Pan and their local musicians with the community without breaking the bank. She turned to social media, and the longer she stuck with it, the more her efforts played out. Awareness began to grow, and, in a surprisingly short period of time, The Tin Pan became a cornerstone of the RVA music scene.

Realizing she was onto something, Shannon founded The Social Ginger in December 2015, less than a year after her social media journey with The Tin Pan began. In the years since, she and her team have served over 80 clients, a number of whom are serviced-based businesses as well as local artists, musicians, speakers, coaches, and creatives.

When she’s not guiding clients and building online relationships, you’ll likely find Shannon speaking from stage, a place she finds comfortable after so many years of musical performance. With her unique combination of outgoing energy, technical knowledge, and passion for educating, it’s no wonder Shannon is a highly sought-after speaker for associations and conferences. Her social media training sessions, workshops, and events, hosted by TSG, sell out quickly, attracting individuals, entrepreneurs, nonprofits, and businesses from a variety of industries.

With her authentic desire to see others succeed at building something they’re passionate about, it’s no surprise Shannon has also actively supported her local community through volunteer work with organizations such as local non-profit ART 180. She also continues to expand her circle of connections as a member of Retail Merchants Association, the Chesterfield Chamber of Commerce, Midlothian Business Alliance, and several other business networking organizations.




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