The Social Ginger is a social media marketing agency that specializes in helping small businesses succeed on platforms such as Facebook, Instagram, Twitter, LinkedIn, Google My Business and YouTube. We work with small to medium-sized businesses in and around the Richmond, Virginia area

Helping Small Businesses

At TSG, we understand what it takes to run a small business. Getting started or expanding your presence on social media is just a small piece to your marketing strategy. We want to help you learn and understand the many facets of social media from the power of a Facebook post to a YouTube video. We pride ourselves on being social media marketing experts and will work to be your online marketing partner from Day 1.

We work to determine the best strategic approach for your business

We know that each business is unique and not every social networking platform is for every business. In our very first discussion, we will work to determine the best strategic approach for your business. We will also take into consideration your short and long-term goals before finalizing our initial strategy. Throughout the process, we will stay in communication about progress and constantly review and adjust as needed.
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TSG’s approach to social media marketing is not a “one-size-fits all.” Our No. 1 goal is for your small business to get a return on its investment and we will create a customized experience to help you get there. Whether you need a brand audit, one-on-one consulting, or someone to manage your social media channels, our job as the social media expert is to make your job easier. We will also meet your needs for graphic design, video and local SEO.



In the early days of what is now The Social Ginger, CEO and founder Shannon Loy knew she wanted to choose a company name to both reflect her in some way and what her company was all about. Shannon’s friends and family suggested that she focus the name on the fact that she is a red head — aka, a Ginger. With her passion for social media, the name “The Social Ginger,” was perfect. Shannon got the idea for The Social Ginger while serving as the public relations director for the Tin Pan, a live music venue in Richmond, VA specializing in booking national, local and regional shows. Her challenge as the PR director? To get people in the door. For a small business, finding an affordable way to make this happen was necessary.
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That’s when she decided to broaden her knowledge about how to execute a social media strategy and turned to social media advertising – Facebook marketing was the way to go and proved to be the most successful way to get the word out about the business and sell tickets to upcoming shows. After finding that this strategy worked for one business, Shannon knew this could work for other small businesses. What The Social Ginger offers to clients looking for marketing and social media help is a natural fit for Shannon. She has a passion for teaching (in her case, music) and public speaking. And those passions are exhibited every day by partnering with small businesses to help them reach their social media goals. Now as a small business owner herself, Shannon understands the highs and lows you experience every day across all areas of your business and looks forward to becoming your social media marketing partner. .

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