Video editing is now a crucial part of creating content for social media, vlogs, and other digital platforms. With the rise of video editing apps, it’s easy to create professional-looking videos with minimal experience. Here are three great video editing apps that you may want to consider using for your social media video editing.

CapCut  (Offers Video Editing via Mobile & Desktop)

We love this app because it’s super easy to navigate and use, making it perfect for beginners and experienced editors alike.  From trimming and splicing, to multi-layer editing, CapCut offers the wonderful basics and more advanced features for your video editing needs. It’s also free to use and doesn’t force a watermark on your final work. 

Our favorite thing about this video editing app is that you can search trends and their templates making it easier to plug and play your content. If you need additional help getting up to speed on how to use the templates, CapCut offers very helpful tutorials.

InShot (Offers Only Mobile Video Editing)

Another app that also offers a powerful approach to creating video content is InShot. Our favorite feature on InShot is that you can change the speed of videos. This feature allows users to create slow-motion or fast-forward videos which can add an interesting dynamic to their content, and can be used for various types of videos like sports, dance, time-lapse, and more. Other features include photo editing, a huge library of filters, music and sound effects, as well as different canvas layouts. 

InShot has both a free and paid pro version, with its pro version allowing you to take watermarks off and unlimited use of all materials, such as sticker packs.  

Canva (Offers Video Editing via Mobile & Desktop)

Canva has been around since 2012 as a graphic design tool, and in 2021 the tool seriously upped its game when it introduced video editing. Over the years since video editing was first introduced, it’s become a staple to creating short clip video content for many. It is definitely one of the easiest applications to use. One of the great features about video editing on canva is that there are endless amounts of templates to choose from. You can easily customize the templates to match your brand. So, if you are a newbie at video creation, this is the perfect tool for you.

Canva offers a free and paid pro version. We highly recommend you consider signing up for the pro version because of the upgrade in assets and options. The price for the upgrade will only set you back $12.95 a month or $9.95 per month if you prepay for an entire year. Essentially, the free version offers limited access to templates and elements, while the pro version offers unlimited access to everything for your video editing needs. 

Video editing is becoming increasingly important for creating content for digital platforms, and there are more apps than ever before to help simplify the process. With the above three apps, you have a great place to start when beginning your video editing journey. 

Need Assistance with Your Video Content?

Looking for more assistance to help you DIY your own video content check out our blog “What’s holding you back from doing videos for your business?” 

If you want your brand’s videos to look more polished than what you can do with your smartphone and video editing app, then give us a call – we’re happy to help you out! The Social Ginger is the best marketing partner you never knew you needed, offering high-quality video at an affordable price for your small business. Reach out today, we’d love to hear from you. 

Blog Contributed by Nicole Noguez (Social Media Assistant at The Social Ginger)

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